Press Releases

March 31, 2015

Your Life. Your Legacy: Sabal Trust Launches a New Brand Campaign

We are excited to announce an evolution has taken place with Sabal Trust’s marketing communications. We are introducing a new campaign and a shift in our branding. We still ensure the same quality service and care for you and your family. But we felt strongly that these updates were necessary to better serve generations of Florida families.

“Both the strategic and creative areas of our new branding were important to us. We are eager and enthusiastic to evolve our brand,” said Ward Curtis, Chairman and CEO of Sabal Trust. “We’re excited to build awareness of Sabal Trust as a premier investment management and trust administration firm based in Florida.”

Cookie-cutter solutions are insufficient when it comes to the diverse financial needs of today’s world. Sabal Trust understands that the same unique approach of detail and time needs to be allocated to branding. The new campaign features a new tag line, website, TV and print advertisements.

We never want a communication gap between your family and ours. Now, we have positioned ourselves to take better care of your finances, your family, and ultimately your life and your legacy.

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